Privacy Policy

Effective date: May 25, 2018

By the Book, Inc. (“us”, “we”, or “our”) operates the http://www.bythebook.com
website (the “Service”).

This page informs you of our policies regarding the collection, use, and
disclosure of personal data when you use our Service and the choices you have
associated with that data.

We use your data to provide and improve the Service. By using the Service, you
agree to the collection and use of information in accordance with this policy.
Unless otherwise defined in this Privacy Policy, terms used in this Privacy
Policy have the same meanings as in our Terms and Conditions, accessible from
http://www.bythebook.com

Definitions

Information Collection and Use

We collect several different types of information for various purposes to
provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally
identifiable information that can be used to contact or identify you
(“Personal Data”). Personally identifiable information may include, but is not
limited to:

We may use your Personal Data to contact you with newsletters, marketing or
promotional materials and other information that may be of interest to you.
You may opt out of receiving any, or all, of these communications from us by
following the unsubscribe link or instructions provided in any email we send.

Usage Data

We may also collect information how the Service is accessed and used (“Usage
Data”). This Usage Data may include information such as your computer’s
Internet Protocol address (e.g. IP address), browser type, browser version,
the pages of our Service that you visit, the time and date of your visit, the
time spent on those pages, unique device identifiers and other diagnostic
data.

Location Data

We may use and store information about your location if you give us permission
to do so (“Location Data”). We use this data to provide features of our
Service, to improve and customize our Service.

You can enable or disable location services when you use our Service at any
time, through your device settings.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our
Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous
unique identifier. Cookies are sent to your browser from a website and stored
on your device. Tracking technologies also used are beacons, tags, and scripts
to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a
cookie is being sent. However, if you do not accept cookies, you may not be
able to use some portions of our Service.

Examples of Cookies we use:

Use of Data

By the Book, Inc. uses the collected data for various purposes:


Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), By the Book, Inc. legal
basis for collecting and using the personal information described in this
Privacy Policy depends on the Personal Data we collect and the specific
context in which we collect it.

By the Book, Inc. may process your Personal Data because:

Retention of Data

By the Book, Inc. will retain your Personal Data only for as long as is
necessary for the purposes set out in this Privacy Policy. We will retain and
use your Personal Data to the extent necessary to comply with our legal
obligations (for example, if we are required to retain your data to comply
with applicable laws), resolve disputes, and enforce our legal agreements and
policies.

By the Book, Inc. will also retain Usage Data for internal analysis purposes.
Usage Data is generally retained for a shorter period of time, except when
this data is used to strengthen the security or to improve the functionality
of our Service, or we are legally obligated to retain this data for longer
time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and
maintained on — computers located outside of your state, province, country or
other governmental jurisdiction where the data protection laws may differ than
those from your jurisdiction.

If you are located outside United States and choose to provide information to
us, please note that we transfer the data, including Personal Data, to United
States and process it there.

Your consent to this Privacy Policy followed by your submission of such
information represents your agreement to that transfer.

By the Book, Inc. will take all steps reasonably necessary to ensure that your
data is treated securely and in accordance with this Privacy Policy and no
transfer of your Personal Data will take place to an organization or a country
unless there are adequate controls in place including the security of your
data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, By the Book, Inc. may be required to disclose
your Personal Data if required to do so by law or in response to valid
requests by public authorities (e.g. a court or a government agency).

Legal Requirements

By the Book, Inc. may disclose your Personal Data in the good faith belief
that such action is necessary to:

Security of Data

The security of your data is important to us, but remember that no method of
transmission over the Internet, or method of electronic storage is 100%
secure. While we strive to use commercially acceptable means to protect your
Personal Data, we cannot guarantee its absolute security.

“Do Not Track” Signals

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can
set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings
page of your web browser.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain
data protection rights. By the Book, Inc. aims to take reasonable steps to
allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you
want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

Please note that we may ask you to verify your identity before responding to
such requests.

You have the right to complain to a Data Protection Authority about our
collection and use of your Personal Data. For more information, please contact
your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service
(“Service Providers”), to provide the Service on our behalf, to perform
Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these
tasks on our behalf and are obligated not to disclose or use it for any other
purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our
Service.

Payments

We may provide paid products and/or services within the Service. In that case,
we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is
provided directly to our third-party payment processors whose use of your
personal information is governed by their Privacy Policy. These payment
processors adhere to the standards set by PCI-DSS as managed by the PCI
Security Standards Council, which is a joint effort of brands like Visa,
Mastercard, American Express and Discover. PCI-DSS requirements help ensure
the secure handling of payment information.

The payment processors we work with are:

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If
you click on a third party link, you will be directed to that third party’s
site. We strongly advise you to review the Privacy Policy of every site you
visit.

We have no control over and assume no responsibility for the content, privacy
policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone
under the age of 18. If you are a parent or guardian and you are aware that
your child has provided us with Personal Data, please contact us. If we become
aware that we have collected Personal Data from children without verification
of parental consent, we take steps to remove that information from our
servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any
changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior
to the change becoming effective and update the “effective date” at the top of
this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes.
Changes to this Privacy Policy are effective when they are posted on this
page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

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